CHI 2006: Dogear, Social Bookmarking for the Enterprise
(Notes from a talk about IBM's Dogear.)
Social bookmarking is a central store, where you can put keywords (tags), discover via "pivot" browsing, and subscribe to link feeds.
Going to the enterprise: (1) authentication (no anonymity - promotes more responsible work), (2) internet and intranet bookmarks, (3) support for both shared and private bookmarks (this was a subject of debate among us), (4) designed for remixing (REST and dogear api)
Interface: select text, right-click and pick "Dogear this" or click the dogear bookmarklet. Window pops up, with Title - Tags - Description - URL - Private? checkbox (default is public so there is a little extra cost in going private). Below, recommended, popular, and recent tags for this URL, and a visual indicator of how popular the link is
All Users' Bookmarks display page has a different styling than personal lists.
Tweak in the enterprise seach engine (w3): show Dogear results before the w3 results (looks like corporate intranet search is not so good and they wanted to let the poor searchers help one another).
REST style: substitute the /html for /atom or /js in URLs.
Field trial results. Friendly trial began in March. In July: IBM Technology Adoption Program (TAP) launch, dogear included. Out of 686 visitors, 185 created bookmarks, 350 clicked on a link in the first 8 weeks. Sustained growth over 30 weeks.
Content makeup: 56% is shared internet, 38% is shared intranet, 2% private intranet, 3% private intranet bookmarks.
Early survey results show benefits.
Good buzz in the IBM intranet blogosphere: 94 unique posters mentioning dogear. When a new feature or mashup shows up there is renewed buzz. There's a whole new ecosystem around adoption of tools in the networked enterprise.
Tags reveal groups of people interested in similar topics. There are still around 10% new tags every week.
Next steps are to investigate social navigation through pivot browsing, folksonomy development, role-based portals, integration with other software.
Q. Did you make an effort to reduce number of tags by providing recommendations? A. There is still debate over whether this would be a good thing.
Q. Did users continue to use their own browser bookmarks? Do you have data? A. Some folks are interested in putting their dogear bookmarks out on the internet. I'm one of those who stopped using browser bookmarks, I'm sure there are others.
Q. Sharing? A. There were some comments about the benefits of using other people's bookmarks, and also about the . It's really low-cost sharing for the organization.
Q. My team has used a common tag that was used by all on the team. Other ideas? A. Once you see tagging existing both on bookmarking systems, blogs, etc., you start asking about a tag repository in general.
(Had a nice chat with Dogear programmer Jonathan Feinberg after the session, where we talked about the next step of enabling ridiculously easy group-forming in Dogear, among other things.)
Enterprise Social Bookmarking