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Why is the Enterprise 2.0 market not taking off more strongly? The reason has to do partly with ill-conceived pricing structures: volume-discount (VD) schemes. Fix them, and you fix one of the obstacles preventing the market from expanding rapidly. And by fixing them is meant reversing them, in particular by using volume-increasing schemes.

This article was written by Julien le Nestour, an adviser, investor, and manager at Schlumberger - in charge of corporate IT innovation worldwide. You can reach Julien on his blog at MacroPrinciples.com

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