View Tomoaki Sawada's profile on LinkedIn Share
Locations of visitors to this page
IBM Launches World's Geekiest Social Network, My developerWorks

Many a neutech hipster looked askance at the huge IBM-plex situated front and center at this year's Web 2.0 conference.

No one could deny the hardware/software/services giant's place in tech history (their first plant is now almost 100 years old), but what does it have to do with the glassy, streamy, widgety world that tech had become? IBM staff on-site had many answers for that oft-repeated question, which was usually phrased, roughly, "What the hell are you guys doing here?"

And those IBMers were full of buzzwords: Mashups, they said. Social media. The [expletive deleted] cloud. They said IBM was doing more to support developers for the new web.

So, what is IBM really doing in the social space?

Enter developerWorks, reportedly the largest online technical resource for software developers in the world. Today, half of the world's developers use it; that's around 8 million members.

And today, IBM is launching a social network just for them.