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Business Analytics and Optimization for the Intelligent Enterprise

Intelligent ideasBusiness Analytics and Optimization for the Intelligent Enterprise
Despite today's information explosion, business leaders are actually operating with bigger blind spots. According to a recent IBM Global Business Services survey of 225 business executives, one out of every three is making major decisions with incomplete or untrustworthy information.

But they can't fall back on traditional methods of decision making. Experience and intuition aren't sufficient when confronting the far-reaching changes driven by macroeconomic upheaval and the familiar forces of a world shrinking and flattening. Executives recognize that new analytics capabilities, coupled with advanced business process management, signal a major opportunity to create business advantage. Those who have the vision to apply new approaches are building intelligent enterprises positioned to thrive.

Download the complete IBM Institute for Business Value study (316KB)

Business analytics and optimization: Literature